Category Archives: Marketing

Why we Love Audio Advertising

At Media Sound we live and breathe audio – in all forms; from your telephone message on hold productions, instore music and messaging, radio and television commercials, productions for social media and of course we love our music – both … Continue reading

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The Top 10 Australian Online Business Directories

When it comes to getting your website found, then Search Engine Optimisation (SEO) should be a key element in your online marketing strategy. As Google gets even smarter, the harder we must work to ensure we stay high in the … Continue reading

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Audio Tours and Audio Spruiking

Have you ever been into a museum or tourist attraction and been greeted with an audio tour guide? Audio spruiking or audio tours are very popular, and great ways to spice up your internal marketing communications. With a professional audio … Continue reading

Posted in Advertising, Audio Production, Audio Promotions, Audio Tours, Marketing, Media Sound | 1 Comment

Has the Internet Killed Print Directories?

Gone are the days where we would let our fingers do the walking, and open the rather large yellow or white pages. Nope, these days we simply get on our phones, iPads or computers and type our searches into Google. … Continue reading

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Creative Copywriting for Audio Advertising

We’re a rather mixed bunch at Media Sound, but the two things we all have in common is our creativity and our love of audio advertising; and our team of creative copywriters are no exception, we really love what we … Continue reading

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Are Jingles Effective?

We all love a good jingle here and there. And you’ve got to admit, a good jingle is one that gets stuck in your head … well from a marketers perspective anyway. A good jingle becomes a memorable melody, which … Continue reading

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Audio Sharing on Facebook

Have you recently invested in a good quality audio production from the very experienced team at Media Sound and now want to share your audio advertisement with the world? Then we suggest you start promoting your new production through a … Continue reading

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Audio Advertising: Requires Good Communication

 Even if you are a master of words, you may still be deemed as a lousy communicator! You see if you and your business want to conduct an audio advertising campaign, then you will need to be straight to the … Continue reading

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Marketing to Gen Y

We recently read an excellent article about Marketing to Generation Y – by the Marketingprofs.com.au, and it really got us thinking. Whilst many of the employees here at Media Sound are Gen Y-ers, and we have seen first hand the … Continue reading

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Spock vs Spock for Audi

Audi has taken advantage of the social media hype surrounding the soon to be released Star Trek movie and created a new online ad which has quickly gone viral. Featuring the new Spock going head to head with the old … Continue reading

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