Author Archives: mediagro

The Art of Audio Mastering

During the final stages of the audio production, the audio engineers focus on audio mastering; this is done to enhance the quality of the audio mix and make sure the sound is of professional quality. Audio mastering is the art … Continue reading

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5 Mistakes Movie Mistakes

It is a fact, we all make mistakes at times, but in Hollywood, if you make a mistake then it is on film for everyone to see. In a meeting discussing audio productions for film, our conversation when on to … Continue reading

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Understanding Twitter

Twitter is a social media channel that so many people don’t understand, but don’t underestimate it; it is a social stream that can certainly help build your business. Maybe not necessarily in the form of lead generation, but as a … Continue reading

Posted in Advertising, Online Marketing, Social Media, Twitter | Leave a comment

Top 3 All Time Best TV Commercials

Again in our search for inspiration (and pure curiosity) we stumbled across some of the great Australian television commercials of all time. We decided to get the whole team together and vote on what we thought were the three top … Continue reading

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Chk Chk Boom: Nandos Radio Commercial Parody

The team here at Media Sound search and listen to numerous radio commercials from around the globe. It’s great for research and for inspiration, and to understand what has worked for what brands, industries and times. In a quest for … Continue reading

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Play that Funky Music On Hold

Wild Cherry said it best “Play that funky music right” and it has never rung more true than with your telephone lines. Carefully selected music on hold is a great source of entertainment for your callers, and it distracts them … Continue reading

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Why we Love Audio Advertising

At Media Sound we live and breathe audio – in all forms; from your telephone message on hold productions, instore music and messaging, radio and television commercials, productions for social media and of course we love our music – both … Continue reading

Posted in Advertising, Audio Production, Marketing, Media Sound, Messages On Hold, Radio Commercials, Social Media | Leave a comment

Voice Artists for Interactive Voice Response

An Interactive Voice Response (IVR) is the first point of contact your callers will have when they contact you, that’s why companies all over Australia prefer professional audio productions for their IVRs. Not only does a recording answer the phone … Continue reading

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Get the Attention you Want in Just One Sentence

If you’ve only got 15 – 30 seconds to capture your audiences’ attention, you need to make sure you have a winning first line. Much like a headline for a print article, the first line of your audio production really … Continue reading

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Tone Over the Phone

Ever listened to your voice recording on the telephone? I bet you were surprised with the outcome and didn’t think it sounded like you. Well chances are it really didn’t. You see, unlike when we are talking to people face … Continue reading

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