Annoying radio commercials – we hear them every day, however, there is always one that just sticks out from the rest. So bad is the radio commercial that you can barely stand to listen to it. Just think of Kimmy’s Dad on Crimsafe Screens or Frank Walker from National Tiles radio commercials.
My husband absolutely cringes when he hears Kimmy’s dad come on the radio, that he actually has to change the channel when it comes on. But when we were looking for screen doors recently guess what brand he could recall … that’s right, Crimsafe.
National Tiles is one of Australia’s all time most annoying radio commercials – having been voiced by Frank Walker the company’s owner over 13-years ago, and his nasally voice that has annoyed millions has also helped make him millions. Their new radio strategy is to talk about how annoying the advertisement is.
So whilst not all annoying advertisements will work, some actually make a lasting impact, and are responsible for building brand recognition. And just like with a creative or humorous radio commercial, an annoying radio campaign could potentially go viral – creating even more publicity for the brand.
Radio advertising is what funds radio stations throughout the globe, and whilst many listeners get sick of commercials, it is a necessary means in order to keep the radio stations on air. Plus, it is an effective marketing tool for many Australian businesses.
Media Sound is a leading Australian audio production company, who specialise in the production of radio commercials for all commercial radio stations. Call us today and we will help produce a memorable audio production for your next radio campaign.