Caption: Channel 10's The Bachelor Australia
Sorry guys – but we just had to do a follow up on this national reality drama … if that is what you want to call it. As we said in one of our earlier blogs about The Bachelor, we fully believe this whole saga has been one massive branding exercise. Not only by Bachie himself, but also Channel 10, and the girls … Louise, and even Sam.
Now we may be jumping to conclusions, but this is just simply our view on what we think is happening with this season’s The Bachelor. Channel 10 has access to some very creative scriptwriters, and some very powerful and smart businessmen. You then have a cast of 30 women and 1 man, all quite happy to live their lives out in front of a camera – lets call them extraverts, er … I mean love enthusiasts.
How do you keep the public interested when the show is over? Create drama! People love drama. We crave it, we breath it … we simply want more of it. And by the Bachie dumping Australia’s bachelorette darling – and moved on to not just the runner up, but the third place runner up, he has certainly caused a lot of drama.
Payouts of Said Drama
As a result, all this drama has effectively sparked public interest, got the Bachelor, Blake Garvey and his new babe, Louise Pillidge, an alleged $70k deal with Women’s Day and jilted Sam Frost much media exposure and a reported modelling contract. Not to mention, Channel 10 has got so much publicity for the show, that they even make sure to advertise during the Exclusive interview on The Project for next season’s the Bachelor.
And while The Bachelor’s reputation may not be the best right now, you can be rest assured that there is definitely some interest in his real estate business … and if the rumours are true, then his stripper business must be booming. This bad boy image can only help.
Building a Brand
We really hate to say we told you so, but we really did! This Bachelor saga is all about the branding; branding of personalities and branding of the show. These guys have put on a great production, and we have all fallen for it. Hell, we’re even writing our second blog about the Bachelor … and we weren’t that into it in the first place.
So you might think Blake’s a ‘jackass’, Louise a home-wreaker and Sam the poor little rejected beauty, but the truth to the matter, is that they have all put on a production, built their brands and prospered from the show. What can we say. Bravo Channel 10, Bravo!!!!