Benefits of IVR Systems

Interactive Voice Response Prompts

Considering investing in an Interactive Voice Response (IVR) system and need some additional reassurance that these are a great investment? Media Sound can certainly give you loads of reasons why an IVR system is a good investment, but on this occasion, will focus on just the top 5 reasons.

  1. Reduces Live Handling Time

An interactive voice system does all the work for you, so your staff can focus their time on their other tasks. These systems effectively and professionally answer your telephone calls and then directs the caller to the appropriate department. There job done!

  1. IVR Systems Reduce Caller Times

Callers can retrieve information or be directed to the appropriate department through simply selecting from the menu, either by pressing a number on the keypad or by making a voice statement. Often, this can reduce caller times, as they are put straight through to the appropriate department, or a voice message will be played with the relevant information.

  1. Automated Tasks

If you need an IVR system for tasks such as payments, then your callers can call whenever they like to make the payment, as no staff involvement is required. Convenient for all.

  1. Reduce Call Queues

As it is all automated, your caller is greeted by your IVR system that starts to ask questions and get details as to where the caller needs to be directed to. Therefore, callers don’t have to wait for the receptionist to be able to take their call, and therefore, you can significantly reduce call queues.

  1. Increase Business Hours

An IVR system can allow businesses to increase office hours, in the sense that callers can call 24/7 and gather information from the professional pre-recorded information playing to callers on the phone lines.

Interactive voice response systems that have been professionally scripted and voiced, sound exceptionally professional and will help advise and direct your callers to the right departments and find accurate information.

Media Sound are the specialists in audio productions for IVR systems, so please contact us today, and find out how we can help you get the most out of your internal communication systems.

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Business and Holidays: Creating a Balance

Enjoying your holidaysWith the festive season looming, and the time for business professionals to take some much needed R&R it’s time to work a balance between business and holidays.

How many of you are guilty of taking your work with you on holiday. Smart phones, tablets and laptops are the biggest buzz kills, as they allow you to take your email and everything you need to conduct business, away with you. So what is your cut-off point? At what stage do you say enough is enough, work can wait?

Don’t get us wrong, here at Media Sound, we love our employees being pro-active and giving 120%; but we also see the need for them to take a break and separate from work every now and then.

Australians are time poor as it is, and when they take a holiday, it is important for individuals to rest their minds and spend that quality time with their loved ones. By doing this, they are more likely to perform better when they return to work.

Just look at some of the biggest companies in the world such as Google and Facebook. These guys actually encourage their staff to take flexy time and to enjoy their lives outside of the workplace. Hell, studies have shown how much more productive individuals are once they have enjoyed some R&R. Studies have also shown; those who are happy with the balance of their work and life are more likely to achieve better results.

So if you are about to embark on a vacation for your Christmas break, how about leaving your work at home, and take this time to really spend on yourself, and with your loved ones. Your work is sure to benefit from it in the future.

Advertising your Holiday Closing Period

If you need to alert your customers to the fact that your business will be closing down during the Christmas period, then make sure to contact our team at Media Sound. We can produce you brilliant holiday production notifying your customers about your holiday trading hours – and you can share your audio advertisement through various channels, such as on your website, social media channels, telephone message on hold program or even over the radio. Call us today.

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Young help to meet the challenges of MS

Raising Awareness for Multiple Sclerosis

Australian Charity MS It seems fitting that Media Sound, also known as MS within its parent company Media Group, should partner with Australian Charity MS to help raise awareness of Multiple Sclerosis.

Media Sound was quick to commit resources including voice talent, voice over studios and audio production facilities to support the campaign to fight Multiple Sclerosis and realise the ultimate ambition, to one day find a cure.

Australian Charity MS is the pre-eminent source of information, advice and services for those affected with this debilitating disease. Multiple Sclerosis mainly strikes the young, particularly young women. So it’s more than fitting that a company of young people pitched in to help. The average age of full time staff at the Media Sound recording studios is only 28 years.

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The Bachelor Saga Continues: All in the Brand

The Bachelor Australia

Caption: Channel 10's The Bachelor Australia

Sorry guys – but we just had to do a follow up on this national reality drama … if that is what you want to call it. As we said in one of our earlier blogs about The Bachelor, we fully believe this whole saga has been one massive branding exercise. Not only by Bachie himself, but also Channel 10, and the girls … Louise, and even Sam.

Our Conclusion

Now we may be jumping to conclusions, but this is just simply our view on what we think is happening with this season’s The Bachelor. Channel 10 has access to some very creative scriptwriters, and some very powerful and smart businessmen. You then have a cast of 30 women and 1 man, all quite happy to live their lives out in front of a camera – lets call them extraverts, er … I mean love enthusiasts.

Creating Drama

How do you keep the public interested when the show is over? Create drama! People love drama. We crave it, we breath it … we simply want more of it. And by the Bachie dumping Australia’s bachelorette darling – and moved on to not just the runner up, but the third place runner up, he has certainly caused a lot of drama.

Payouts of Said Drama

As a result, all this drama has effectively sparked public interest, got the Bachelor, Blake Garvey and his new babe, Louise Pillidge, an alleged $70k deal with Women’s Day and jilted Sam Frost much media exposure and a reported modelling contract. Not to mention, Channel 10 has got so much publicity for the show, that they even make sure to advertise during the Exclusive interview on The Project for next season’s the Bachelor.

And while The Bachelor’s reputation may not be the best right now, you can be rest assured that there is definitely some interest in his real estate business … and if the rumours are true, then his stripper business must be booming. This bad boy image can only help.

Building a Brand

We really hate to say we told you so, but we really did! This Bachelor saga is all about the branding; branding of personalities and branding of the show. These guys have put on a great production, and we have all fallen for it. Hell, we’re even writing our second blog about the Bachelor … and we weren’t that into it in the first place.

So you might think Blake’s a ‘jackass’, Louise a home-wreaker and Sam the poor little rejected beauty, but the truth to the matter, is that they have all put on a production, built their brands and prospered from the show. What can we say. Bravo Channel 10, Bravo!!!!

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Audio Productions for Cinema Advertising

Audio for Cinema Advertising

Have you been to the cinemas lately and been completely blown away with the before show cinema advertising? I guess it has something to do with the large screen and the loud audio, and that is probably also why cinema is very effective, albeit, on the expensive side. So when it comes to getting an audio production for your cinema commercials, it makes sense to get a professionally produced production that is sure to grab the listeners’ attention.

The team at Media Sound are the Australian experts when it comes to audio advertising, and we produce audio productions for all media types – cinema advertising being one of them.

Voiceover Artists

With a large library of voiceover artists, we can help you select a voice that will do you script justice, and demand the attention of all the cinemagoers.

Sound Effects

We have a fully functional and highly professional recording studio with the very latest in editing programs – and a large database of sound effects to really bring your cinema advertisement to life.

Royalty Free Music

We also have a great selection of royalty free music to further enhance the quality of your audio production. Alternatively, if you are willing to pay for the rights, we can also incorporate your chosen soundtrack.

Cinema advertising can be a very targeted and effective marketing channel, providing the content of your advertisement is created to help cinemagoers identify to your product or service. There’s lots of fun and creativity that can go into cinema advertising, and our team are more than willing to work with you to create a compelling piece that will be sure to make an impression.

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The Bachelor: Building a Brand

Building a Brand

The Bachelor Australia 2014: Channel 10

The Bachelor Australia 2014

For the last week, there has been an abundance of news and hype around this season of The Bachelor; a show where 30 girls have competed for one guy. This week alone, we witnessed first-hand the Bachelor, Blake Garvey, “falling hard” and “seeing a future” with multiple girls, before settling on just one, 2014 winner, Sam Frost. Only to find out a day later, that they have already broken up in real life.

Is this really a Reality?

This unrealistic view on how to find love in my view is rather lame, but millions of Australians watch it, and providing you conduct yourself appropriately, this kind of television exposure can do wonders for a person building a brand … for at least 15-minutes anyway.

Building a Brand on Television

Think about it, businesses pay BIG bucks for television commercials and advertising each year, and if you can successfully manage to land yourself a gig on a popular television show such as this, wouldn’t you want to work your personal brand? It seems that Blake tried to do just that, but has he come off more douche than darling? Has his actions tarnished his reputation and broken the Blake brand, or is this bad boy image he has now created, helped further launch his modelling and stripping career.

He is also a real estate agent, and in this profession any publicity is good publicity I guess, and his actions has certainly led to even more media exposure than it would have had, had he not broken his leading lady’s heart the same week the final episode was aired … unless of course he married her, but that would have been a seriously big sacrifice for someone who was only trying to extend his 15-minutes of fame to 18-minutes.

His name is all over Internet; on news sites, social media, in magazines and on the television. His face (logo) is being splashed before us constantly, surely his business or brand will be impacted both positively and negatively, but the one thing you can certainly count on, he will make money out of his reality TV antics.

In my view, it’s just sad that television executives are happy to make money out of playing with people’s feelings. It’s just sad that the entire series, you could see this guy was playing with every single girl – with no intention to seriously settle down with any of them. What a fraud – but I guess it was great entertainment.

What do you do in Terms of Branding your Business?

What extremes would you go to for your brand, and to gain exposure? The team at Media Sound would love to hear what businesses in Australia have done to build brand recognition

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A Professional Audio Production for your next Tradeshow

Audio Productions for Trade Shows

A professionally produced audio production can help your business stand out at a tradeshow!

Capture your Customers’ Attention

Think about it, you have hundreds of customers walking past being lured in by forceful salesmen. You can opt for a different approach, and feature a professional audio production that informs your customers about your business in a non-confrontational manner. Why not include some great visuals and entice your potential customers with a multimedia production.

Make a Lasting Impression

A professional audio production will effectively make a lasting impression. Our voice artists are trained in turning your scripts into compelling productions, and our audio engineers are the masters of making your productions sound ultra savvy and uber inviting! A professional audio production (opposed to an amateur one) will also make your business sound so much more professional, and your potential customers will more likely be drawn to you.

The Spoken Word

There is a time and a place for the written and spoken word, and at a tradeshow, the spoken word is a hands down winner. There is far too much going on for those passing by to actually read any literature handed out to them. In fact, chances are, most of that literature will go into a bag and never fished out.

A professional audio production is more likely going to get your customers to stop and listen (even more effective with visuals), and your information is likely to be heard, giving you optimal chances to make a sale.

Multiple Channels

Audio advertising is a great format for you to share your message. And while you get your production made up specifically to play at the tradeshow, you can also burn it to disk and give it out to passers by, put it on your website and even share it through social media.

Audio advertising has come a long way in recent years, and if you are savvy with your audio marketing material, there are many ways in which you can share it.

Call us today to find out how we can create a fabulous audio production for your next tradeshow.

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Voice Artists from Family Guy

family guy photo: Family Guy FamilyGuy-1.jpg

Family Guy is by far one of the best television animations on TV in the last decade. Seth MacFarlane is a comedic genius, not to mention an ultra talented voice artist, voice actor, voice magician or whatever you would like to call him. Seth MacFarlane even one an Emmy Award for Outstanding Voice-Over Performance. And so he should, his voice is responsible for the majority of the key characters, though some other great stars join him. Media Sound explores …

Seth MacFarlane

This voice magician is responsible for bringing to life a number of the characters in this popular animated serious, they include: Peter Griffin, Brian Griffin, Stewie Griffin and Glenn Quagmire. As you can see, his character voices are wide and varied and ultra hysterical.

Seth Green

Famous for various supporting roles in many 80s and 90s hit movies such as Can’t Buy Me Love, Big Business and Enemy of the State. I remember him most as Willow’s first boyfriend in Buffy, but he has been in an array of movies and television series over the years. Seth lends his voice to play Chris Griffin and newsreader, Neil Goldman.

Mila Kunis

This big screen beauty offers her voice to dowdy and the often miss-treated character, Meg Griffin. Unlike the A-list actress who plays her, Meg is a lost 14-year-old, who is in a very awkward stage of her life.

Patrick Warburton

Patrick is famous for his portrayal of Jeff Bingham in Rules of Engagement. His deep voice is that of Peter Griffins’ best friend and paraplegic Joe Swanson.

According to MacFarlane, the script is usually read individually, with many lines have to be repeated over and over again until it has been perfected. In 2013, TV Guide ranked Family Guy as the 9th Greatest Television Animation of All Time.

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A Tribute to the World’s Best Voice Artist: Robin Williams

Not only was he an incredible actor, but Robin Williams was also one of the most diverse and entertaining voice artists of all time.

Fighting Depression

On Monday 11th August 2013, this very talented actor and much-loved comedian could no longer fight the battle with depression and took his own life. His millions of fans throughout the world will sadly miss him, but never will he be forgotten.

An Iconic Voice Artist Remembered

Today the team at Media Sound remember him for his magical work as a voiceover artist.

In 1987, Robin Williams played a DJ based in Saigon during the Vietnam War. Who could ever forget his most famous line and name of the movie …. “Goooood Mooorning Vietnam.” This iconic role received him an Academy Award nomination.

His animated voice brought the magical Genie in Aladdin alive; it was this film that really established his immense star power as a voiceover artist.

In 2001, Williams again leant his voice to the film A.I Artificial Intelligence, again in 2005 in the film Robots. In 2006, Williams was part of the highly successful Happy Feet, and was joined by other A-Listers to create a fantastic film enjoyed by both adults and children.

Not to mention the countless movies that he starred in and narrated at the same time. His voice could be highly animated and comedic, yet also gentle and serious.

Robin Williams was nothing short of iconic. His talent was so far and wide, that he will be remembered by for generations to come. His work will be appreciated for generations to come.

Rest in Peace Robbin Williams.

For those of you suffering from depression, please don’t feel alone, there is always someone out there who will want to help. Those seeking support can call beyondblue on 1300 22 46 36 or Lifeline on 13 11 14.
 

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The Art of Audio Mastering

Audio Production | Audio MasteringDuring the final stages of the audio production, the audio engineers focus on audio mastering; this is done to enhance the quality of the audio mix and make sure the sound is of professional quality. Audio mastering is the art of eradicating any errors and using strategic techniques to ensure the production is of a very high quality.

What is the Process of Audio Mastering?

In the final stages of production, the audio engineer will check for mixing errors, once these have been rectified, then he will focus on bringing the production’s audio levels to that of acceptable for commercial use – during this process, the audio engineer will eliminate any ugly noise in the production.

In order to get the sound level right, the audio engineer will need to determine an acceptable level and judge the frequency of the spectrum; effectively making sure the recording isn’t too sharp or too thin. He needs to ensure there is an equal balance between the low, medium and high frequencies.

Once he finds this balance, the audio engineer will then use a multiband compressor in order to correct the dynamics of the audio production. He will then assess the reverberation, and finally the overtones. Once all these corrections have been made, and the audio production is of a certain quality, the audio engineer will send it out to the client.

Professional Audio Production 

The audio mastering is just the final phase of the audio production, and usually one that often can’t be performed in the office. A professional audio production is worth the investment, as you are investing in a quality piece of marketing material that has been produced for commercial use.

Media Sound is a professional audio production company based on the Gold Coast, and not only do our audio engineers weave their magic to produce the highest quality audio productions for your audio advertising campaign, but our audio scriptwriters will write you a compelling script, and our professional voice artists will bring it to life.

Call us today and stand out from the crowd with our professional audio production services. Call  1300 736 465.

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