The Australian Advertising Standards Board (ASB) gets thousands of complaints each year for marketing material published or aired in Australia. Some of them well warranted, others … well not so warranted.
Those that topped the list for 2014 included a billboard that included a photo of a deceased horse for horseracingkills.com; a TV commercial featuring a nose picking dude for MyPlates and Ultra Tune’s Tyre advertisement that showcases to sexy ladies wearing rubber outfits … because apparently, women now into rubber.
The Most Hated
However, the most complained about advertisement in Australia for 2014 was a television commercial for Ashley Madison; an online site dedicated to helping people cheat on their partners. Their slogan is “Life is Short. Have an Affair.”
Just like most dating application advertisements, this advertisement features profiles of attractive women, and has a couple of seemingly normal looking men (because apparently all types cheat) singing: “I’m looking for someone other than my wife, other than my wife … Ashley Madison is right.”
Although this advertisement is extremely tacky, and highly unethical, and even though it had received the most complaints from the Australian public, the ASB found that it wasn’t in breach of its codes and allowed it to continue being aired.
Yes the advertisement is totally distasteful and is the epitome of immoral, the simple matter of the fact is, the advertisement does not breach any of their codes.
A Catchy Jingle
You need to watch it to understand, but seriously their jingle is kind of catchy – even if you are totally against cheating. Just goes to show how effective jingles can be!
Though guys and girls … if you do need this website, then maybe you need to reconsider your marriage. Just saying.
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