Media Sound is a dedicated
recording studio specialising
in professional voice artists for Voice Overs and Audio Productions.

An audio marketing campaign is a fantastic way to help boost your businesses bottom line and get your message out there.  There are a multitude of channels to advertise in and many millions of people viewing and listening on a daily basis.  Never underestimate the power of a how a well made audio production can enhance your business.

It has been proven that a voice is more likely to connect with listeners than just words alone.  Expert voice artists are highly trained professionals and know exactly when to add pauses and how to emphasize the appropriate words, connecting emotionally with the listening audience.

The channels that are available to broadcast your audio production are numerous. Choose online and offline media to run your audio to capture as many potential customers as possible.  Offline you can use radio or television. Online there are a myriad of options, such as posting your audio to your website.  Social media is another ideal avenue to promote your audio production.  Simply paste a link on your Facebook page, Twitter site or even on your email signature, so that consumers can click through. This way you can receive more traffic to your website and also have valuable links pointing back to it, elevating search engine optimisation.

The power of audio advertising should never be dismissed, as it can be an extremely powerful marketing tool.  The way in which links are viewed and shared online can blast your businesses success sky high, if you have an interesting campaign. By producing an audio advertisement that is thought provoking, humorous and a bit quirky, will hopefully capture the attention of your viewers. Thereby, increasing your chances of rising above your competitors boring campaign.  People like to be entertained.

An audio production need not blow out your marketing budget.  By undertaking some research, you can find ways to strategically reach your target market.  Try not to presume what your customers want, and what media they listen to or watch, simply ask them.  By engaging with your customers and doing some market research they will deliver the answers to your questions. From your research you can discover what radio stations they tune into and also what social media they frequent.

By narrowing down where and when your existing customers are tuning in, you can use this information to conduct a targeted campaign that is played less frequently, but timed expertly to capture potential prospects.

In the world of audio production, there is a variety of voice over styles to compliment the many facets of the communication world. From radio, television and the movie industry down to messages on hold telephone programs and personalized in store radio stations – this industry is massive.

Radio
Radio is still a hugely popular industry.  Most people tune in while they are in their car, pottering around the house or garden, and you may hear the radio in certain establishments or whilst on hold waiting for your phone call to be answered.  Voiceovers are used to create the many radio advertisements that are played to fund the industry. Many businesses choose to promote themselves via radio and pay greatly to have their promotions run during high rating times such as talk back radio or in peak hour traffic when the majority of folk tune in.

Television
Voice-overs are not limited to just radio; you will hear them on Television also.  You hear and not necessarily see many voice artists on news segments, advertisements, promotional clips and also the introduction of guests.  All of the voice-overs you hear are professionally trained voice artists that have had many years in the industry and are selected for their particular style.

Corporate World
In the corporate arena voice-overs are used to produce audio productions for corporate presentations used to train current and future employees. They have a myriad of uses such as video’s that can be uploaded to websites through to TV’s in waiting rooms.  Audio productions can also be incorporated into messages on hold programs for telephone systems, online presentations and coaching purposes.

In-Store Music and Message Systems
You may have heard voice overs in retail stores promoting their own customized messages targeting sales and ensuring customers are aware of bargains they have on offer in the shop.

Film Industry
In the film industry, voice-overs are used for narration in movies.  These voice-overs are generally performed by well-known actors starring in the movie and are typically used to depict the story line. Famous movie stars are frequently hired to bring certain characters to life in animations.

Voice artists are still very high in demand and although there is an abundance of work available across many industries, it is very competitive to enter.  Often the most popular voice artists are those that have been in the business for some time, and have many years of experience making them highly sought after for their expertise.