Writing Effective Radio Commercials

Writing for Radio

Writing for radio is a specialty in itself. In a matter of 15 – 30 seconds, you really need to convey the marketing message as clearly as possible and also offer a call to action. Good script writing is just as important as the voice over and the audio production itself. Below are a few key tips on how to get the most out of your radio commercials.

Identify the Key Points
What is it that you are promoting? Stick to one product, service or event – too much more and you will confuse your audience. You will then need to provide one point of contact – do you want your customers to call you, email you are come in and visit you? Select only one per advertisement and make sure that you end your commercial with your call to action.

Don’t Use Riddles
Again, we stress you only have 15 – 30 seconds to convey your message, try not to be too vague or dry in your approach – not everyone will get your humour. If you want to appeal to the masses, then you need to communicate in a way that they can understand it.

Keep it Simple Stupid
We cannot stress enough that you need to keep your radio script as simple as possible. 15 – 30 seconds is not that long, but it is long enough to have a successful campaign that drives traffic to your website or generates leads. Again – get straight to the point and be clear and concise in what you want your customers to do.

The team at Media Sound highly recommends that you employ the services of a skilled radio copywriter to write up your radio script. As we mentioned above, writing for radio and television is a specialty in itself and even the language is different to your everyday print copy. An experienced copywriter can work with you to determine the fine details so that you can create a radio or television commercial that makes an impact.

Media Sound is a leading Australian audio production company that specialises in the production of quality audio recordings for radio and television commercials. We have a large team of extremely capable and talented copywriters, voice artists and audio engineers. Call us today on 1300 736 465.

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One response to “Writing Effective Radio Commercials”

  1. I just wanted to say thanks for sharing this valuable insight, plus I believe that many of these principles can be applied to writing effective commerial jingles too. If you only have about 30 seconds or so, then you really do need to keep your message simple. If you were to look at some of the most memorable jingles from the 1970's you'll see what I mean: http://writemeajingle.com/top-10-tv-advertising-jingles-of-the-1970s/

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