As a business owner or manager, we know you have a lot of things on your plate already. So your probably asking yourself why should I add another thing to my already long to do list? Google alerts is an easy way to keep an eye on what people are saying about your company and to see what your compettion is doing. It only takes a few minutes to set up, and you can set it to only receive 1 email a day or even once a week so your inbox doesn't pile up with emails.
I would recommend at least 3 different alerts or groups of alerts. The first one will be your company name. This will obviously let you know how often google is indexing your sites, and how well your social media marketing is performing.
The second type of alerts should be set up for your keywords. This will let you know when there is news in your industry or what other companies out there are also using the same keywords.
The last type of alert to set up could include some of your competitors keywords or company names. This will let you know when they start a new marketing campaign or introduce new products to the market so you can keep current.
The great thing about this free service is that not only is it simple and easy to set up and edit, but that its an easy way to keep current with the market and your competition without having to spend hours trolling websites and news feeds. For example, since here at Media Sound, we specialise in voiceovers, audio productions, radio ads, etc, we might have those keywords set up in a daily alert, and I can take the 20 seconds to skim each email alert to decide whether it is relevant or not. Its just one of the ways we keep ahead of our competition and remain the top choice in Australia for quality fast voiceovers, radio imaging, on hold messages, and elearning projects.